MARKETING

Syllabus

1. Introduction to Marketing. Marketing basics, what is marketing, historical overview
2. Market, market analysis, product position in the market, marketing mix
3. Analysis of customer behavior, customer image and type, how and where to find customers
4. Product or service, product pricing policy, pricing
5. Marketing policy of imported and exported goods
6. Application of modern marketing tools, marketing noses
7. Media and social media, Facebook and Instagram strategy
8. Content marketing and strategy
9. Organization and implementation of events, event marketing
10. Marketing trends and tendencies
11. Marketing strategy