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MARKETING
Syllabus
MARKETING
Syllabus
Introduction to Marketing. Marketing basics, what is marketing, historical overview
Market, market analysis, product position in the market, marketing mix
Analysis of customer behavior, customer image and type, how and where to find customers
Product or service, product pricing policy, pricing
Marketing policy of imported and exported goods
Application of modern marketing tools, marketing noses
Media and social media, Facebook and Instagram strategy
Content marketing and strategy
Organization and implementation of events, event marketing
Marketing trends and tendencies
Marketing strategy
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