SMM

Syllabus

1. Presentation of the profession, What is SMM and how to make money in this profession, studying social sites, freelancing
2. Media literacy, what is it and how to be media literate?
3. The logic of Facebook algorithms, the main working tools
4. Posts on a business page and related settings
5. Organization of the work of a business manager
6. How to create content, content types?
7. Create visuals by type
8. Exploring ad window settings
9. Creation, distribution and management of advertising on Facebook, promotion of paid content
10. Targeting, media user research
11. Instagram tools
12. Promoting ads on Instagram